P-10. Services Marketing

Topic outline

• Select topic General

  General

  Collapse all Expand all
  • Select activity Announcements

    

    Announcements Forum
• Select topic M-01. Definition and nature of services

  M-01. Definition and nature of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-02. Emgergence of services

  M-02. Emgergence of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-03. Classification of services

  M-03. Classification of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-04. Major service factor and career opportunities

  M-04. Major service factor and career opportunities
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-05. Goods vs service marketing

  M-05. Goods vs service marketing
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-06. Segmentation and targeting of services

  M-06. Segmentation and targeting of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-07. Positioning of services

  M-07. Positioning of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-08. Consumer buying behaviour from services

  M-08. Consumer buying behaviour from services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-09. Consumer Dicision Making

  M-09. Consumer Dicision Making
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-10. Customer expectation and perception of services

  M-10. Customer expectation and perception of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-11. New service development

  M-11. New service development
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-12. Service blueprinting

  M-12. Service blueprinting
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-13. Service product strategies

  M-13. Service product strategies
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-14. Service pricing strategies

  M-14. Service pricing strategies
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-15. Service distribution strategies

  M-15. Service distribution strategies
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-16. Communication mix for services

  M-16. Communication mix for services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-17. Branding and packaging of services

  M-17. Branding and packaging of services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-18. Physical evidence

  M-18. Physical evidence
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-19. Process of service creation and delivery

  M-19. Process of service creation and delivery
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-20. Importance of People in service marketing

  M-20. Importance of People in service marketing
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-21. Interactive marketing

  M-21. Interactive marketing
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-22. Internal marketing

  M-22. Internal marketing
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-23. Customer relationship management

  M-23. Customer relationship management
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-24. Dimensions of service quality

  M-24. Dimensions of service quality
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-25. Challenges in managing service quality

  M-25. Challenges in managing service quality
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-26. Managing service productivity

  M-26. Managing service productivity
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-27. Managing service differentiation

  M-27. Managing service differentiation
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-28. Service supply Constraints and Demand Patterns

  M-28. Service supply Constraints and Demand Patterns
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-29. Managing waiting lines

  M-29. Managing waiting lines
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-30. Employee Empowerment

  M-30. Employee Empowerment
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-31. Customer complaint handling system

  M-31. Customer complaint handling system
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-32. Service failures and Service recovery strategies

  M-32. Service failures and Service recovery strategies
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-33. Service guarantee strategies

  M-33. Service guarantee strategies
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-34. Service innovation and design

  M-34. Service innovation and design
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-36. Employee and customer role in service delivery

  M-36. Employee and customer role in service delivery
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-37. Globalisation and services

  M-37. Globalisation and services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-38. Quality circles and services

  M-38. Quality circles and services
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-39. MIS and service management

  M-39. MIS and service management
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done
• Select topic M-40. Trends in service marketing

  M-40. Trends in service marketing
  • Select activity e-text

    

    e-text URL

    Completion

    Students must

    

    Mark as done
  • Select activity video

    

    video URL

    Completion

    Students must

    

    Mark as done