P-14. Marketing Management

Topic outline

• Select topic General

  General

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  • Select activity Announcements

    

    Announcements Forum
• Select topic M-01.Marketing Concepts and its Evolution

  M-01.Marketing Concepts and its Evolution
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    e-text URL

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    video URL

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• Select topic M-02.Nature, Scope & Importance of Marketing

  M-02.Nature, Scope & Importance of Marketing
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    e-text URL

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    video URL

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• Select topic M-03.Selling Versus Marketing

  M-03.Selling Versus Marketing
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    e-text URL

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    video URL

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• Select topic M-04.Emerging Concepts in Marketing

  M-04.Emerging Concepts in Marketing
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    e-text URL

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    video URL

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• Select topic M-05.Marketing Mix

  M-05.Marketing Mix
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• Select topic M-06.Marketing Environment

  M-06.Marketing Environment
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• Select topic M-07.Changing Marketing Environment

  M-07.Changing Marketing Environment
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• Select topic M-08.Factors affecting Marketing Decision

  M-08.Factors affecting Marketing Decision
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• Select topic M-09.Consumerism

  M-09.Consumerism
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    e-text URL

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    video URL

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• Select topic M-10.Market Segmentation

  M-10.Market Segmentation
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• Select topic M-11.Effective Market Segmentation Criteria

  M-11.Effective Market Segmentation Criteria
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• Select topic M-12.Market Analysis & Selection

  M-12.Market Analysis & Selection
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• Select topic M-13.Marketing Information System

  M-13.Marketing Information System
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• Select topic M-14.Consumer Behaviour

  M-14.Consumer Behaviour
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• Select topic M-15.Consumer satisfaction and consumer delight

  M-15.Consumer satisfaction and consumer delight
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• Select topic M-16.Model to study Consumer Behaviour

  M-16.Model to study Consumer Behaviour
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• Select topic M-17.Management of Sales Force

  M-17.Management of Sales Force
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• Select topic M-18.Holistic Marketing Orientation and Customer Value

  M-18.Holistic Marketing Orientation and Customer Value
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• Select topic M-19.Adapting Marketing to New Liberalised Economy

  M-19.Adapting Marketing to New Liberalised Economy
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    e-text URL

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• Select topic M-20.Changing Marketing Practices: Digitalization & Customization

  M-20.Changing Marketing Practices: Digitalization & Customization
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    e-text URL

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• Select topic M-21.Sales Forecasting

  M-21.Sales Forecasting
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    video URL

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• Select topic M-22.Criteria of Good Sales Forecast

  M-22.Criteria of Good Sales Forecast
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    e-text URL

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• Select topic M-23.Rural Marketing

  M-23.Rural Marketing
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• Select topic M-24.Marketing Planning

  M-24.Marketing Planning
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• Select topic M-25.Services Marketing

  M-25.Services Marketing
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• Select topic M-26.Strategic Marketing

  M-26.Strategic Marketing
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• Select topic M-27.Marketing Research

  M-27.Marketing Research
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    e-text URL

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• Select topic M-28.Scientific Way of Doing Marketing Research

  M-28.Scientific Way of Doing Marketing Research
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    e-text URL

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• Select topic M-29.Product Planning and Analysis

  M-29.Product Planning and Analysis
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• Select topic M-30.Target Marketing

  M-30.Target Marketing
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    video URL

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• Select topic M-31.Supply Chain Management

  M-31.Supply Chain Management
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• Select topic M-32.Branding and Positioning, Packaging & Labelling

  M-32.Branding and Positioning, Packaging & Labelling
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• Select topic M-33.Product Life Cycle

  M-33.Product Life Cycle
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• Select topic M-34.Pricing: Factors affecting Pricing

  M-34.Pricing: Factors affecting Pricing
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• Select topic M-35.Pricing Methods & Strategies

  M-35.Pricing Methods & Strategies
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• Select topic M-36.Place Decision

  M-36.Place Decision
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• Select topic M-37.Channel Design and Management

  M-37.Channel Design and Management
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• Select topic M-38.Promotion Design

  M-38.Promotion Design
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• Select topic M-39.Media Selection & Advertising Effectiveness

  M-39.Media Selection & Advertising Effectiveness
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• Select topic M-40.Sales Promotion: Personal Selling

  M-40.Sales Promotion: Personal Selling
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